这是我们在2017年为荷兰鹿特丹商学院的学弟做的一篇business代写的范文。 Introduction指出美国经济学家Raymond Vernon于20世纪60年代提出的名为“产品生命周期”（简称PLC）的几乎所有行业都有广泛应用的演化模型。 PLC总结了几乎所有商业发展都有的4个固定的进程，即启蒙，发展，成熟，衰退四个周期。下面是business代写范文节选展示：
There is a widely applied evolutionary model in almost every line of business, named Product Life Cycle (referred to as PLC) brought up by the U.S economist Raymond Vernon in the 1960s. The PLC model has summarized that in the process of business development, there is always four-stage process involved, namely introduction, growth, maturity, and decline (Vernon, 1966). It has been noted that as a product is initially developed or an industry first explored, there is an introductory stage where product or service providers offer the new products to the market. With the initial success of the product or service meeting the consumer needs and wants, there would be an increased market potential for this certain product or industry, pushing the development into the growth stage and leading to more intensified competitions with increased number of players in the market. When the market reaches its maximum capacity of accepting this new product, there would be the stage of maturity, where the sales and the market both reach its highest status. Lastly, when the market becomes over-saturated, the business would start to decline (Vernon, 1966).
From internally looking at a development process of business, the necessity of technological innovation can be clearly found. From the external perspective surrounding the business, the significance of innovation also cannot be neglected. Regarding the purpose of business operations, although it has been commonly acknowledged that the primary aim of any business is to maximize shareholder benefits, there is still a constant argument regarding the bargaining between shareholders versus the wider range of public (Hill, et al, 2012). Porter and Kramer (2011) have brought up the another important purpose that should be considered, which is creating shared value.
In conclusion, the academic rational underlying this paper is the product life cycle theory and the necessity, as well as definition and importance, of innovation. With the aim of creating shared value and contributing to the social welfare, smart mobility is one of the technologies that accurately targets the social and market needs. Both Ford and Toyota as pioneers leading the industry are possessing great potential. Yet whether such an advanced technology can be applied in reality is still of question. The lacking of market infrastructure and regulatory restraints are both barriers that cannot be neglected. Especially when the company is intended to go abroad, policies regarding developing high-tech industries locally also vary in terms of different countries, and sometimes, can be problematic (such as in China). Therefore, as promising as smart mobility technology is, the possibility of this technology fully put into market and the real influence it will have on the market are both still of question.