代写_论文代写_ESSAY PhD团队论文、作业代写-不是中介 更加专业

EssayPhD是来自全球各地TOP名校的PhD自发组成的联盟,旨在为学弟学妹提供专业的英语论文写作指导及留学申请指导,为名解答论文及申请文书写作中的常见疑难问题。
商科会计

University of Vermont marketing strategy 代写范文展示

时间:2018-09-22 12:14来源:EssayPhD团队 作者:admin 点击:

这是我们在2017年为美国University of Vermont的学妹做的一篇marketing strategy代写的范文。本文选择了backpack company作为研究对象讨论背包行业的公司产品的定价策略。主体由三部分组成:替代战略,选择战略和结论。一下是marketing strategy代写节选的范文。

This article discusses price decision making of the backpack company. The main body consists of three parts: alternative strategies, chosen strategy and conclusion. Alternative strategies focus on the potential price strategies that may be used by the backpack company with a description of benefits and drawbacks. Then, a decision will be made for the most appropriate strategy which is chosen according to persuasive reasons. Lastly, a conclusion of the article will be given.

university of Vermont marketing strategy代写
marketing strategy代写

然后在body部分讨论定位策略,这是营销经理必须为推出新产品而做出的市场导向决策。该策略需要考虑目标市场,消费者水平和公司优势。

Positioning strategy is the market-oriented decision marketing managers have to make for launching new products (Ellis and Jobber, 2013). This strategy takes target markets, consumers’ level and company advantages into account. Usually, there are two choices for this strategy: skimming and penetration pricing. Our company tends to use skimming pricing for our new products. The advantages of skimming pricing lie in three parts. First, a higher price brings more profits which reduces the risk of new product entrance and takes back initial investments in a short time. Second, the price can be modified easier giving the company more space for price adaptation. As a new product, lack of customer feedback makes the backpack forecast uncertain and a high initial price set helps the managers to lower the price in case the sale does not perform well. Third, the higher price refers to better quality, a great way of increasing brand reputation, which matches the company’s objective.

最后是conclusion的部分。考虑到营收目标,目标客户,制造体系和当前市场情况,公司将选择新产品的心理定价和撇脂定价。 心理定价关注客户的情感偏好,而撇脂定价更注重市场。

In conclusion, the company will choose psychological pricing and skimming pricing for it new product considering its company objective, target customers, manufacturing system and current market situation. Psychological pricing focuses on customers’ emotional preference, while skimming pricing pay more attention on the market. The company estimates to launch the backpack with $A131.99 at the up middle level of all backpacks. The price tends to be reduced if the backpack does not perform well.

以上便是EssayPhD团队做的 marketing strategy代写的范文。需要marketing论文代写的同学欢迎联系我们。7*24小时在线服务。

------分隔线----------------------------

ESSAY PhD擅长于各类学科写作,为全球留学生提供优质论文代写服务。
全PhD团队为您提供最优质的论文代写服务。我们团队的PhD几乎涵盖各个学科,覆盖全球各个TOP大学。我们将根据作业的要求,为您亲手制定唯一的原创论文。提供TURNITIN和WRITECHECK抄袭检测报告。ESSAY PhD提供一对一指导交流服务,如果您对论文有任何不懂,可以直接和PhD写手联系。我们提供辅导服务,直到您理解掌握为止。我们承诺,用最大的努力满足您对学习的要求。
Copyright©2015-2018 ESSAY PhD All Rights Reserved   工作时间:7X24小时全天候在线为你提供服务   工作邮箱:essayphd@yahoo.com   客服QQ:981468205