这是我们在2017年为美国University of Vermont的学妹做的一篇marketing strategy代写的范文。本文选择了backpack company作为研究对象讨论背包行业的公司产品的定价策略。主体由三部分组成：替代战略，选择战略和结论。一下是marketing strategy代写节选的范文。
This article discusses price decision making of the backpack company. The main body consists of three parts: alternative strategies, chosen strategy and conclusion. Alternative strategies focus on the potential price strategies that may be used by the backpack company with a description of benefits and drawbacks. Then, a decision will be made for the most appropriate strategy which is chosen according to persuasive reasons. Lastly, a conclusion of the article will be given.
Positioning strategy is the market-oriented decision marketing managers have to make for launching new products (Ellis and Jobber, 2013). This strategy takes target markets, consumers’ level and company advantages into account. Usually, there are two choices for this strategy: skimming and penetration pricing. Our company tends to use skimming pricing for our new products. The advantages of skimming pricing lie in three parts. First, a higher price brings more profits which reduces the risk of new product entrance and takes back initial investments in a short time. Second, the price can be modified easier giving the company more space for price adaptation. As a new product, lack of customer feedback makes the backpack forecast uncertain and a high initial price set helps the managers to lower the price in case the sale does not perform well. Third, the higher price refers to better quality, a great way of increasing brand reputation, which matches the company’s objective.
In conclusion, the company will choose psychological pricing and skimming pricing for it new product considering its company objective, target customers, manufacturing system and current market situation. Psychological pricing focuses on customers’ emotional preference, while skimming pricing pay more attention on the market. The company estimates to launch the backpack with $A131.99 at the up middle level of all backpacks. The price tends to be reduced if the backpack does not perform well.
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